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DBAO Native Marketing

DBA Online, the DBA's enewsltter, is sent weekly to more than 11,000 members of the DBA, which consists of practicing lawyers, judges and legal counsel. It reaches not only our members, but also paralegals, assistants, and law students. It is sent every Thursday of the year, except holidays. DBAO provides CLE information, volunteer opportunities, and more. Our issues average an open rate of 31% and a click through rate of 11%, both of which are significantly higher than most legal services. 

“Native advertising” is a great way to get notices. The concept is to organically blend your message into the content your audience is intentionally consuming. You become part of the story. Purchasing native advertising increases the chance that your target will read and digest the information about your organization.
For the first time, the DBA is offering partners (non-law firm businesses) the opportunity to purchase native advertising in the DBA Online, our weekly e-newsletter distributed to all 11,000 members of the Dallas Bar Association. Click here for rates and more information. Questions? Email Jessica Smith or call (214) 220-7477.